As the sales and marketing team worked hard to obtain buyers for this new sleepwear line, I assisted with organizing and directing the editorial photoshoot, followed by the creation of graphic advertisements and catalogs for retailers.
The catalog featured here is a version I had designed. It features all styles and colours in the line, design intent, and fabrication information.
Ideas for these two illustrations were conceptualized from the clients name, logo and targeted audience. As a platform built to purchase tickets for concerts, sports and other events, I combined various "seat" illustrations into the design. They were applied to accent walls within conference rooms and bathrooms.
LNBF is a Toronto based eco-friendly clothing line. As a graphic designer at this fashion firm, I was responsible for rebranding the company - logo, labels, clothing tags for different collections. I was also in charge of redesigning their e-commerce website for their 2nd website launch, creating all visual marketing material for social media posts, catalogs, blogs, magazine advertisements and client presentations.
An architecture firm approached and asked to help redesign their website. I incorporated more contemporary design elements, detailed project information display, and reorganized their site map.
I designed this textile for a fashion company's Spring sleepwear collection. These sleepwear sets were marketed as limited edition packages when featured on The Shopping Channel. Inspirations for my illustrations were a combination of spring florals, and the motif on antique chinese porcelain. Which was also forecasted as the trend the following season.
This wallpaper was custom designed for a speakeasy within an office unit located in Harlem, New York. My design was inspired by lavish illustrations in the Great Gatsby and time of Art Deco. The pattern, style, and ornamental colours and textures were designed to emanate an air of luxury.